London, June 2010. ” I was sitting in the Tube, relaxing with headphones plugged into some classic Jazz” remembers Gwen, the founder and mastermind of Louise. “Feeling my immediate surroundings, I couldn’t help but noticing the amount of people sitting around me listening to music & browsing their smartphones. All alone in their bubbles. All disconnected from each other despite the proximity. “I recalled thinking ” How could people be so disconnected but doing the same thing? What did they have all in common? What were they actually doing? Chatting, browsing, texting, reading? Maybe… But one thing, I knew for sure : they were listening to their favorite music.”
My thoughts started to jump frenetically trying to figure out this ill communication & our common need for music. “What could help us to communicate? What could make us share our musical emotions? What could connect us? How could music be the medium helping us to communicate with each other?”
These questions led Gwen to find out more about technology. From that moment on, he initiated a long reflection about conceptualizing a new app that would allow people to connect through music. Literally. “I became suddenly very hungry for any knowledge about mobile apps, looking for new experience & input about mobile apps innovation” recalls Gwen, “But this drove me mainly to frustration, as nothing came close enough to what I dreamt about”
Gwen’s focus focus became to restitute the magic of genuinely sharing a musical moment between people and bring music itself to a central position. That is why the founder of Louise is particularly proud & happy today to launch the fruit of his inspiration & work : Louise.
Louise is a free app allowing people to listen the same music in real time, on demand through their favorite streaming services. Additional features such as instant chat and physical “Match Point” through geo-location empower Louise users to make the bridge between virtual & physical. Louise is a unique, fresh & fun experience through an easy navigation.
“We wanted to propose an intuitive interface which allows users to define their favorite musical genres & reveal their personal “Music Rainbow” in order to listen to other users’ music & chose weather to interact or not” emphasizes Gwen.
The last 12 months have been a long, adventurous & captivating odyssey during which Louise received an very overwhelming support from investors, consultants & its precious team.
Together they built the first ever Social & Interactive Music App. Simple. Fun. Intuitive.
Thanks to Executive Team include:
Anne Cécile, Ali, Aurélien, Jonas, Phil, Silvio & Gwen.
Special thanks to Advisors & Angel Investors include:
Alex Ljung, Ben Eichler, Jerome Caron, Laurent Van Reephingen, Claude Cadio, Gregory Boubet & Jean Boubet.
Many other individuals and companies have also helped launch Louise:
Brilliant works by Faustine Illustration, Magali Gouarin, Kristina Drechsel, Beards Video, Meriadeg Morille, Compote Films, lovely photos contributing from Anastasiia Fedorova & Louise Ernandez (IMHO Contributing Photographers), Jessica Blanchet & Joel Rogers (Contributing Photographers) and many many more. We are also working closely with Players corporation Soundcloud, Spotify & Deezer.